GEO in one sentence
GEO (Generative Engine Optimization) organizes verifiable brand facts and question-led content for generative AI search and answers, improving the chance a brand is discovered, understood, cited, and presented accurately—not a paid rank, and not a guaranteed recommendation.
For B2B teams in China, GEO asks: when a prospect queries a category or brand in Doubao, DeepSeek, and similar assistants, is public information clear and consistent enough to raise the chance of citation?
How GEO differs from SEO
They can run in parallel and do not replace each other. They often share the same site structure and factual content, but monitoring differs.
SEO mainly addresses traditional search results: titles, URLs, internal links, and sitemaps. See search checks before launch and SEO services.
GEO focuses on mentions and citations inside AI answers and chats: unified brand facts, citable Q&A, and durable public sources. Delivery centers on a visibility baseline, question sets, citable pages, and retest notes—not traditional ranking promises. See GEO services.
What public information domestic AI assistants often use
Platform internals differ and keep changing. The list below covers common, publicly verifiable source types—not crawl rules or an “already indexed” roster.
In common scenarios, Doubao, DeepSeek, Kimi, Tongyi Qianwen, and Tencent Yuanbao may draw on: About and product/service pages, FAQs, authoritative media or encyclopedia-style profiles, public docs, and consistent contact details (NAP—only what you have confirmed sitewide).
Clear, consistent facts on the website usually matter more than stuffing keywords.
Five-step action list
Follow this order; each step can be checked. Update content when results change. Do not promise a fixed “weeks to rank” or a guaranteed mention.
- 01
Visibility baseline
In target assistants, query brand and category questions. Note whether you are mentioned and which sources are cited. Keep screenshots for yourself; this article does not claim any live screenshot outcome.
- 02
Unify brand facts
Write the legal company name, a one-line product/service description, service area, and contacts. Keep one voice across the site and outbound materials; skip claims without evidence.
- 03
Build a real question set
Turn sales and support FAQs into citable Q&A: who it fits, what is delivered, how timelines are set, how you differ—only public facts.
- 04
Publish citable content
Land facts and Q&A on site FAQs, service-page openers, explainers (like this post), and other public sources—clear structure, dated and attributable where useful.
- 05
Retest regularly
Re-query with varied phrasing; update content and sources when mentions or citations change, instead of treating GEO as a one-off.
Common misconceptions
These mistakes often waste budget:
- Assuming GEO guarantees an AI recommendation—it cannot; models and sources change.
- Stuffing keywords without verifiable facts and Q&A.
- Fabricating reviews, case studies, or unverified data.
- Publishing only soft articles without aligning website facts.
- Treating the GEO media inquiry desk as all of GEO; media inquiries live there, GEO service scope is on the GEO service page.
How Seendeep helps
Seendeep (Guangdong Shenjian Technology Co., Ltd.) provides GEO services: visibility diagnosis, brand facts, question sets, citable content, and retests—quoted by scope, with no promise of DeepSeek or Doubao recommendations.
For traditional search basics, see SEO services and the search-setup note. To align scope and next steps, use the contact page with your industry, offer, and assistants you care about.
FAQ
What is GEO optimization?
GEO (generative engine optimization) makes brand facts, Q&A, and public sources easier for AI search and assistants to cite. It can raise mention chances; it does not guarantee a recommendation.
Must GEO and SEO be done together?
Not required, but they often share site structure and facts and can run in parallel. SEO targets traditional results; GEO targets mentions and citations in AI answers.
How do we raise the chance DeepSeek or Doubao mentions us?
Baseline visibility, unify brand facts, build a real question set, publish citable pages and sources, then retest with varied queries. Chances can improve; outcomes cannot be guaranteed.
Does GEO guarantee an AI recommendation?
No. Models, retrieval sources, and answers keep changing. A project can deliver a baseline, content and structure changes, public-source work, and retest notes—not fixed ranks or guaranteed recommendations.
Do small and mid-size companies need a website first?
Facts and question sets can start first, but citable content usually needs public pages; most projects pair GEO with a site so voices stay aligned.
Is ICP filing required in China?
Sites served from mainland China for the public generally need ICP filing and related compliance. Requirements follow regulators; Seendeep does not promise filing agency work on this page unless agreed in writing.
What if an AI assistant gets company facts wrong?
Preserve the full prompt and answer, fix controllable public sources, then retest. Chinese how-to: Fix wrong AI company info.
Is GEO compliant?
Public notices target malicious “AI data poisoning” marketing tactics, not every form of factual optimization. Chinese notes: GEO compliance. Not legal advice.
How do we choose a GEO vendor?
Reject improper ranking/timeline promises; require written platforms, samples, deliverables, measurement, and non-promises. Chinese checklist: GEO vendor checklist.
How do we self-check whether AI knows our company?
Ask five fixed prompts across common assistants and log sources. Chinese guide: AI visibility self-check.